For this project, I created content for Coalition Snow’s Instagram as part of their promotion for the "What Kind of B*tch Are You?" quiz. The campaign was centered around empowerment, personality, and unapologetic fun—true to Coalition Snow’s bold brand identity.
I designed both an Instagram post and a multi-slide Instagram Story to drive engagement and traffic to the quiz on their website. The post invited users to “Find Your Inner B*tch,” showcasing a few standout “B*tch Types” from the quiz results—such as Bad B*tch and Boss B*tch—designed to spark curiosity and encourage clicks.
The Instagram Story broke down each quiz question into individual slides, complete with interactive polls, answer options, stickers, and space for users to engage directly. I incorporated these elements into thoughtfully designed blank areas so they felt integrated and visually balanced within the layout.
From a design perspective, I created the visuals using Procreate and Adobe Illustrator, building layered collage-style compositions. I stayed true to Coalition Snow’s established aesthetic by working with black-and-white imagery, mountain motifs, and a mix of organic lines, hand-drawn doodles, and playful shapes.
This post turned out to be one of the brand’s high-performing pieces, resonating strongly with their audience and amplifying their bold, feminist voice.
DISCLAIMER: The content includes some strong language and cheeky visual elements (like crude hand gestures), in line with the brand’s edgy and unfiltered style.
