The "Find Your Inner B*tch" banner was created as a website pop-up for Coalition Snow, designed to drive engagement with their personality quiz. It matched the visual style of the Instagram content I also created for the campaign, maintaining a cohesive look across platforms with bold graphics and an empowering tone.
I also collaborated on the "Shred the Patriarchy" hoodie line, featuring artwork by Grace Garcia. My role focused on the layout and graphic placement of her illustrations. The final design included a small chest logo, a repeated graphic down the back for visibility on the slopes, and nude ski-and-ride figures on the lower arms—a subtle yet bold detail designed to show during freestyle tricks.
This project blended digital design and apparel layout to support Coalition Snow’s unapologetic, empowering message.
*DISCLAIMER* Some language in content
Here were some other design ideas I had for the sweatshirt, to show design exploration before landing on the final product. Playing with the design on the pocket, going down the arm, and hoodie of the sweatshirt. Another fun idea that was not used was taking the tattoos on the ski/snowboard girls bodies, and "tattooing" the sweatshirt with them. *Click to enlarge*