The "Find Your Inner Bitch Banner," was created as a pop up to show on the Coalition Snow website so users would be more inclined to take the quiz and interact with the ad. The small banner aligns with the Instagram content I also created for the quiz.
The merch-collab that I was apart of was the new "Shred the Patriarchy," hoodie line featuring Grace Garcia's drawings. In this collaboration I arranged her artwork on the sweatshirts and played with different layouts and how her art should be displayed on the sweatshirt. The final design I created that the team agreed upon, was going with a small shred the patriarchy logo on the breast, a repeated graphic going down the back so its visible when going down the mountain, and finally the naked ski&ride ladies on the lower arms so they're discrete but still visible for freestyle grabs and tricks on the slopes.
*DISCLAIMER* Some language in content
Here were some other design ideas I had for the sweatshirt, to show design exploration before landing on the final product. Playing with the design on the pocket, going down the arm, and hoodie of the sweatshirt. Another fun idea that was not used was taking the tattoos on the ski/snowboard girls bodies, and "tattooing" the sweatshirt with them. *Click to enlarge*