This project was a custom slat wall display designed for Forsake as part of their pop-up installation at the Kittery Trading Post in Maine. The display was printed on high-quality card stock and featured four integrated slat wall shelves to showcase Forsake’s footwear.
The concept centered around Forsake’s signature brand message, “Peak to Pavement,” which typically transitions from rugged mountain peaks to urban cityscapes. For this particular installation, I reimagined that narrative with a distinctly Maine-inspired twist—swapping out the urban elements for classic coastal icons like a lighthouse and New England-style cottage buildings. This regional adaptation gave the design a strong sense of place and local relevance, while staying true to Forsake’s adventurous spirit.
I then ended up creating 3 more designs for Denver Colorado, Portland Oregon and Seattle Washington. Using the cities defining features of peaks and pavements.
Some of the drawings are being used for other designs and social media assets.
