This matcha design celebrates the harmony between tradition and modernity through a playful yet refined approach to ceremonial-grade Japanese matcha. Centered around a hand-drawn logotype, the branding captures a cutesy, organic aesthetic that speaks to today's trend-forward audiences. The loose leaf matcha is presented with a whimsical charm — soft floral icons, rounded forms, and a tea leaf accent give the identity a sense of freshness and natural energy.
The signature green tone evokes the vibrancy of pure matcha powder, while the handmade typography reflects the authenticity and care behind the product. Certified organic, plant-based, and focused on wellness, the design balances function and feel — inviting users to enjoy a daily ritual that's both nourishing and joyful. It’s a packaging experience that feels rooted in Japanese tea tradition, yet filtered through a contemporary, approachable lens.
