A design rebrand for The Vermont Juice Company located in Burlington, Vermont. A new design and marketing direction was established for the company, and in turn fostered a new logo design, merchandise and apparel, and signage for the store. The designs I created give off a fresh new modern vibe and incorporate a plethora of unique drawings, because the owner wanted to use a mix of all the designs!
*Please click images to view at a larger scale*
The aesthetic of this design was inspired by printmaking and a more grunge vibe. If you look closely you can see a great amount of detail in each fruit/veggie.
This design uses fine line work, if you look closely the produce is drawn each with one continuous line.
Some more illustrations that didn't quite make the cut but are still worth showing and are incorporated in many of the mockups.
The process and design exploration of merchandise & apparel (top favorites) that I played with before establishing the final designs.
